Product Launch: VECTIV™ 3.0
Re-engineered to go further, higher and faster, VECTIV™ 3.0 lets you confidently push the pace mile after mile. To introduce Summit VECTIV™ Pro 3 and VECTIV™ Enduris 4, we took this campaign to the trails of Hong Kong with The North Face Athletes.
Copywriter: (Me) | Art Director: Jenna Hoy | Producer: Cole Pates










Product Launch: Offtrail
Backed with the latest innovation and technology, Offtrail rounds out The North Face trail running footwear offerings with protection and durability designed for total immersion in the outdoors. We took Offtrail to Iceland with The North Face Athletes to unlock the unknown and get (way) out there.
Copywriter: (Me) | Sr. CW: Rachel Jorgensen | AD: Brian Kronberg | Producer: Will Beihoffer





