Winter Playbook
For the 2023–2024 season, I worked with the in-house team at Christy Sports to led the copy direction for the winter retail/rental business. Based off their three brand personas, I crafted headlines and subheads for digital and print.
Summer Sale campaigns
Get more people outside with hot savings. I crafted copy for all summer sale campaigns across email, SMS, web and paid/organic social.
Seasonal Rental campaigns
Rent now, adventure later. I crafted copy for all seasonal rental campaigns across email, SMS, web and paid/organic social.
Powder Daze campaign
Powder Daze is the biggest sale of the year for Christy Sports. Shredding prices so you can shred all winter long. I crafted all messaging for email, SMS, website, paid/organic social, radio scripts, and mailed coupons.
