Winter Playbook
For the 2023–2024 season, I worked with the in-house team at Christy Sports to led the copy direction for the winter retail/rental business. Based off their three brand personas, I crafted headlines and subheads for digital and print.
Seasonal sale and rental campaigns
Get more people outside with hot savings. Rent now, adventure later. Shred prices with Powder Daze. I crafted copy for all summer sale and rental campaigns across email, SMS, web, radio, paid/organic social, and mail coupons.
